15 September 2011

Daft Punk - One More Time



I remember watching this video when I was in 7th grade and just being so mesmorized. I couldn't grasp the idea of an animated music video. The concept was so new to me for some reason. That was the first time I had truly experienced that particular genre of music, because before Daft the only music I was aware of was Biggie, Puff, Pac, RHCP, Spice Girls, Backstreet Boys, N'Sync, Britney Spears, Will Smith, Usher, Ricky Martin, and well, you get the drill. Music videos back then were huge label-funded productions that featured the artist prominantly, not some weird, futuristic version of the smurfs on ectasy and shrooms. And the goal was to get these big-budget videos on TRL until they were retired from the countdown. You can't get promo like that nowadays. YouTube was a game changer.

But Daft Punk was different. They didn't have a huge radio buzz or noteworthy mass appeal, probably because the majority of people didn't know what to do with it (e.g. it only reached #61 on the Billboard Hot 100 charts). So, while "One More Time" was a cult classic (#5 on Pitchfork Media's top 500 songs of the 2000s), sadly it was years ahead of its time and consequently was lost in the shuffle of cheesy chart toppers and pop culture gimmicks.

Nevertheless, Daft Punk managed to build an illustirous following despite occupying a subgenre of a niche genre. Their legend lives on and continues to grow despite the constantly evolving landscape of the faltering music industry. Their music is univeral party music. And for that, I owe them a post on my blog.

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