This past weekend I was at Jokas (the go to liquor spot in Waterville, ME) perusing the aisles in search of tequila. I didn't have money for Patron, but had enough money where I didn't have to buy Jose Cuervo. So, I came across 1800 Tequila. Surprisingly, it goes down more easily than other brands of tequila (I am not a tequila drinker by any stretch of the imagination).
1800 Tequila started this marketing campaign last year, in which they choose works of art from various artists, both famous and starving, and incorporate the designs into their bottles. Dope.